Market Surveys for Lunar Artifacts
Obviously, a piece of the Moon that costs a great deal (e.g.
the price of a car) would be of interest to a small market, whereas a piece that
costs very little (e.g. the price of 10 paperback books) would reach a very
When faced with a choice between selling large chunks of lunar
rock as expensive novelties for the rich and selling small chunks of rock
or vials of dust as inexpensive novelties for the middle class that we do
should always do when faced with a choice: take both.
Both markets are worth developing. Both markets are capable of providing
There is a wide-ranging discussion of the value of lunar
rocks as a product. Pieces of lunar dust encapsulated in plastic
spheres and incorporated into jewelry have been called a "fad jewelry" product.
The use of the term is not meant to be pejorative, but descriptive. The
popularity of new
things is often temporary, and it would be foolish to configure our
to have a steady stream of millions of dollars in sales of Moon dust for years
Several key points to consider:
Content by Jim Davidson <firstname.lastname@example.org>.
- If the intrigue with Mount St. Helens dust was short-lived on a
Moon dust cannot be expected to last more than twice as long as a major market.
- A small amount of income is probably still generated by artisans
dust in their artwork, but more for the artistic merit of their creations than
for the MSH dust. So we can expect the initial bloom of a fad product and a
lower level of sales that lasts a long time.
- Fads make millions for those who market fad products and some fads
out of fashion. For example, the hula hoop lasted about 10 years, the frisbee
at least 30 years. Quite a few products that were very popular in the early
'60s made strong comebacks in the late '80s as parents looked for the products
they enjoyed as children.
- If the fad does produce steady income for a long period of time,
likely motivate competitors. How hard is it to retrive dust from the Moon?
Hard enough to be a barrier to entry, not sufficiently difficult to suggest that
there can be only one supplier for very long.
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