Investing in the Lunar Resources Company
We have a rather lengthy list of people who have expressed an interest
in investing in The Lunar Resources Company, but we have
been asking everyone to wait until we have a really solid
business plan and offering letter.
Waiting a few months to make sure we have a program and do the job right
won't cost us anything, and it will pay dividends in good management
practices for decades to come.
LunaCorp is doing nicely with
their marketing of CD-ROMs, but getting major investors involved directly
in the space flight is more of a
challenge. (Note: Mitsubishi, the company which sponsored
Spacehab, recently signed with Lunacorp.) A
good deal of the revenues from the lunar explorer would come from
sponsors; and there's a huge amount of
concept shock to be overcome when you start talking about the advertising
value of having your name on a robot that goes across the moon.
Prognostication about private lunar ventures is quite premature. We all
have a lot of research to do, and some education for the international
business community to get used to the idea.
There's a very fundamental point about the business approach we're using
in the Artemis Project: it's not a question of
whether it will work, but rather how long it will take. Given enough
patience, we could save up the money we need
by running a lemonade stand in Alice Springs. That's one pole of the
reductio ad absurdum of the approach; the other pole being some rich space
activist showing up and donating $10 billion. What will really happens
lies somewhere in the vast gulf between these two scenarios.
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